Getting people engaged starts with finding a common ground with what they think the company stands for and if those values resonate with them. For some companies, this exercise is a huge challenge. I am glad to say in our company, it is more of a celebration.

We went through a journey of letting our people understand that a brand is more than a label wrapped around us to cover who we are underneath. It is who we are and what we do everyday at work. It isn’t a coat we put on to go to work. It’s our skin, a part of our being.

At Zoom, it feels right to be here. Our people don’t need to change who they are or to act differently to fit in.

Being genuine is our code and that applies to everything we do. Anyone who felt out of place naturally gravitated away and seek their own way of working elsewhere. That’s a bit brutal but that’s the honest truth.

This is what makes Zoom unique.

We make no excuses for having a tribal like culture that never leaves anyone behind. We don’t expect people to compromise who they are just to do their jobs. We think big and we aim high without compromising on who we are, what we value and why we are unique.

We always start with this idea : Make People Matter. If that solution Makes People Matter, if that decision Makes People Matter, if that comment Makes People Matter, then we are aligned to our brand.

Our People and everything we do should Make People Matter. That is our guide and that is our brand.